5 Technical SEO Tips for Small Businesses

November 13, 2024
Back to Blog
Featured image for “5 Technical SEO Tips for Small Businesses”

Having a strong online presence is like owning prime real estate for your small business.

Whether you’re diving into SEO for small businesses or looking for specific strategies to improve your rankings, focusing on 5 technical SEO tips for small businesses can help you stand out.

  • Optimize site speed
  • Fix broken links
  • Mobile friendly site
  • Use structured data
  • Optiimized internal linking


Technical SEO ensures that your website is fast, accessible, and easy to find – making sure you’re always open for business online.

1. Optimize Your Site Speed  

A fast-loading site is essential for keeping visitors engaged, and it helps you rank higher on Google.

How does site speed impact your SEO rankings?  

When your website loads slowly, Google takes note.

A sluggish site can drag down your rankings because it offers a poor user experience.

By improving your site’s speed, you’re giving Google the thumbs up that your website is worth visiting.


Simple steps to speed up your website    

  • Compress your images: Reduce image sizes to make your pages load faster.
  • Clean up your code: Streamline your HTML, JavaScript, and CSS for a smoother performance.
  • Reduce redirects: Too many redirects slow down navigation—keep them to a minimum.


2. Fix Broken Links and Manage Redirects   

Imagine walking into a shop and finding a door that leads to nowhere – that’s what a broken link does on your site.

Broken links can hurt both your users’ experience and your SEO.


Why is fixing broken links important for technical SEO?  

Google rewards websites that are easy to navigate.

Broken links confuse both users and search engines, making it harder for them to find the right content.

Fixing these issues builds trust with search engines and improves user satisfaction.


Tools to fix broken links and manage redirects  

  • Use Screaming Frog to audit your site for broken links.
  • Implement 301 redirects to guide visitors from old URLs to new ones.


3. Make Sure Your Site Is Mobile-Friendly  

More and more people are shopping, researching, and browsing from their phones.

So, making your site mobile-friendly is not just important – it’s essential.


What are Core Web Vitals and why do they matter?  

Core Web Vitals measure how well your site performs in terms of load time, interactivity, and visual stability.

If your site isn’t optimized for mobile, you risk losing valuable customers.

Google’s algorithm now prioritizes mobile-friendly websites, which means having a slow or clunky mobile site can push you down in search rankings.


4. Use Structured Data for Better Results   

Think of structured data like adding road signs to your website.

These signs guide search engines, telling them exactly what your content is about.

This makes it easier for Google to feature your business in special search results like rich snippets.


How can structured data help small businesses rank higher?   

By implementing structured data, you give Google a clearer understanding of what your business offers, which improves your chances of showing up in relevant search results.


5. Optimize Internal Linking Structure   

Just like a roadmap helps drivers navigate, a solid internal linking structure helps search engines and users find their way around your site.

A clear linking strategy boosts your site’s crawlability and rankings.


Why is internal linking important for SEO?  

Internal links help search engines understand the hierarchy of your content and ensure all your important pages are found and indexed.

Without it, search engines may overlook valuable content.


Wrapping Up   

Technical SEO may not be the most glamorous part of digital marketing for small business SEO, but it’s the foundation that keeps everything running smoothly.

Whether it’s improving your site speed, fixing broken links, or ensuring your site is mobile-friendly, each of these steps can make a big difference.

At Permission Marketing, we’ve learned that each business – whether retail, e-commerce, creative, or B2B – has unique needs.

That’s why we take the time to understand your challenges and create an SEO plan that aligns with your business goals.

Share: