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SEO and content marketing trends are rapidly changing, with businesses focusing on a mix of AI technology and human connection.
SEO helps you get found, while content marketing builds relationships and keeps people engaged.
Together, they’re a powerful duo for creating trust, growing your audience, and building lasting value.
By understanding these trends, your business can stay ahead while creating content that matters.
How Can Businesses Leverage AI for Content Marketing While Staying Human?
AI tools help brands create content faster, but people crave real, human connections.
To stand out, it’s important to show your audience authentic moments – like behind-the-scenes stories, real-life experiences, and the human faces behind your brand.
For example, E2M Fitness connects with their community by sharing unfiltered workout videos.
These videos include kids, pets, and bloopers that make their brand relatable.
AI can assist with the efficiency of content creation, but at the end of the day, people want to connect with people.
What Is Topical Authority, and Why Does It Matter?
Topical authority means proving you’re an expert in your field by covering a subject in-depth.
This involves creating a variety of articles that link together and explore different aspects of a topic.
For instance, if you have a blog about fitness, you can write about everything from workouts and nutrition to mental health.
When you cover all these related topics, search engines recognize your site as a trusted source of information.
This helps your content rank higher and builds trust with your audience.
The Difference Between Content Marketing and SEO
Is there a difference between content marketing and SEO?
SEO focuses on making your content easy to find through search engines.
Content marketing, on the other hand, is about providing engaging, valuable information that keeps your audience coming back for more.
Think of SEO as the road that leads people to your content, while content marketing is the reason they stay.
Together, they help build trust and authority for your brand.
How Can Video Content Help Improve SEO?
Videos are becoming an essential part of any content marketing strategy.
Short-form video content is taking off, especially on platforms like TikTok and Instagram.
They can help by linking to your site.
If you the videos are posted on your site, they keep people on longer, which is good for your bounce rate.
For example, by sharing short, authentic clips – like behind-the-scenes moments or product demos – you can create stronger connections with your audience while boosting your rankings.
A Brief History of Content Marketing
Though it feels like a modern trend, content marketing has been around for decades.
One early example in the history of content marketing is John Deere, which started a customer magazine in the 1890s to give farmers helpful advice.
Today, content marketing has evolved to include blogs, podcasts, and videos – all designed to provide value to your audience.
Just like in the past, today’s content marketing is about creating trust and building lasting relationships through valuable information.
How SEO and Content Marketing Work Together
SEO and content marketing are a perfect pair.
SEO helps get your content in front of people, while content marketing makes sure they stay and engage.
Together, they help your business grow by building trust and improving visibility.
At Permission Marketing, we start with a discovery process to understand your brand’s goals.
Then, we create a custom marketing roadmap that helps align your content with your business needs.
This process ensures that your content serves your audience while also driving meaningful results.
Moving Forward
As SEO and content marketing continue to evolve, balancing AI tools with human connection is more important than ever.
Whether it’s creating topical authority or sharing authentic video content, staying true to your brand’s voice will help you build trust and lasting relationships.
At Permission Marketing, our focus is on aligning your goals with strategies that resonate.
We’re here to help you create content that matters and builds meaningful connections.