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What is the purpose of keywords?
Their purpose is to connect your web pages with the right search queries, helping you meet people exactly where they are:
- whether they’re searching for information,
- navigating to a specific page,
- or looking to make a purchase
With an awesome keyword research and strategy you will be able to deliver real solutions aligned with your business needs and goals.
How Do Keywords Help Align Content With User Intent?
When someone types a question into Google, they’re often looking for a specific answer or solution.
Keywords help bridge that gap.
For instance, if someone is searching for “best running shoes for flat feet,” they’re likely seeking product recommendations, not general running tips.
By using relevant keywords in your content, you show Google – and potential customers – that your website has the answers they need.
How to Find the Right Keywords for SEO
Knowing how to find the right keywords for SEO is important.
Here’s how to do it:
The first step in discovering the right keywords is getting to know your audience.
Ask yourself: What problems are they trying to solve?
What information are they searching for?
Use tools like Google Keyword Planner or Ahrefs to identify terms that are relevant to your audience and business.
It’s not just about high search volume – it’s about finding keywords that resonate with your purpose and will drive meaningful traffic.
Why Is Understanding Keyword Search Volume and Difficulty Essential?
Search volume shows how often people are searching for a particular term.
But the real value lies in finding the sweet spot between volume and competition.
A keyword may have thousands of searches a month, but if it’s highly competitive, you might not rank easily.
On the other hand, targeting keywords with lower volume but less competition can allow your content to reach a more focused audience.
This is part of building a solid SEO strategy that aligns with your business goals and ensures long-term success.
What Is the Difference Between Branded and Non-Branded Keywords?
Branded keywords include the name of your company and are ideal for audiences already familiar with your brand.
For example, “Nike running shoes” targets existing customers.
Non-branded keywords are broader, reaching those who may not know your brand but are looking for what you offer.
In this way, “best running shoes for flat feet” brings in new potential customers who may not yet be familiar with your business.
How Does Keyword Relevance Impact Your SEO Strategy?
Relevance is key.
If your content doesn’t align with what people are searching for, it won’t matter how often you use the right keyword.
For example, if your bakery targets “best cake recipes,” but your page is all about cake history, you’re missing the mark.
Google prioritizes pages that directly respond to user searches, so your content needs to be aligned with both the keyword and the intent behind it.
Next Steps
Understanding the purpose of keywords isn’t just about adding words to a page – it’s about discovering the right ones that align with your audience’s needs and goals.
Focus on creating content that matches search intent, and you’ll not only improve your SEO but also offer real value to those searching for what you provide.