How to Get on a Higher Page of Google as a Realtor

If you’re asking how to get on a higher page of Google as a realtor, it’s all about visibility and trust.

SEO for property-based businesses is the process of optimizing your online presence so Google ranks you higher when people in your area search for real estate agents.

When done right, you show up in front of potential buyers and sellers who are ready to act.

What Does SEO Mean in Real Estate?

SEO stands for Search Engine Optimization.

In real estate, it’s about ensuring your website, Google Business Profile, and online content are optimized so you can be found easily.

Think of it like showing up where your clients are already searching, so you’re front and center when they need help buying or selling a home.

How Can Optimizing Your Google Business Profile Help a Realtor Rank Higher?

Optimizing your Google Business Profile is like setting up your online storefront.

It’s one of the easiest ways to get noticed by people searching for real estate agents in your area.

Small changes, like adding keywords to your business name (e.g., “Smith & Co. Real Estate Team”), can make a big difference in how often your profile shows up in local search results.

Practical Tips for Your Profile:

Add local keywords: Include “real estate,” “Realtor,” or your city in your business name.
Complete all profile sections: Fill out every detail Google asks for—hours, services, contact info, etc.
Use authentic photos: Post pictures of properties, team members, or your office—this shows potential clients who you are.

What Are the Best Ways for Realtors to Use Local SEO to Improve Their Google Rankings?

Local SEO is a great tool.

Since most people search for agents in their area, using location-specific terms makes it easier for them to find you.

For example, instead of just “real estate agent,” try “real estate agent in [Your City]” to catch local traffic.

Local SEO Tips for Realtors:

Target specific neighborhoods: Mention the areas you specialize in, like “homes for sale in [Neighborhood].”
Encourage client reviews: Reviews aren’t just social proof—they help you climb Google’s rankings too.
Create neighborhood content: Write blogs that focus on local events, housing trends, or schools, to show you’re an expert in the community.

How Can Creating Quality Content and Backlinks Improve a Realtor’s Search Engine Presence?

High-quality content can turn your website into a go-to resource.

Whether you’re blogging about market trends or sharing home-selling tips, offering valuable insights helps Google recognize you as an authority.

Plus, when other websites link to your content, it shows Google you’re trustworthy.

Quick Content Ideas:

Write about local housing market updates.
Create guides for buyers and sellers in your area.
Partner with local businesses to get backlinks—maybe a home inspector or stager can link to your blog post.

How Do Google Reviews Impact a Realtor’s Ability to Rank Higher in Local Search Results?

Google reviews are like gold in SEO.

They not only build credibility with new clients but also increase your search rankings.

Positive reviews signal to Google that you’re providing value, and they increase the likelihood of you appearing in search results.

Encourage every client to leave a review after a successful transaction. Over time, this builds trust and helps more people find you.

Moving Forward

SEO in real estate is a long game, but the payoff is worth it.

When you optimize your Google Business Profile, use local SEO, and consistently produce content, you’re doing more than just climbing Google’s rankings – you’re positioning yourself as the agent people trust in your community.

Your SEO strategy should always align with your real business goals, driving meaningful work that serves both your clients and your greater purpose.