Security and Monitoring Service
Improving Local SEO and Customer Growth for Security Service Company
How Permission Marketing helped the company grow their online presence and reach more local customers with smart SEO and website updates.
The Client at a Glance

Headquarters - Marietta, GA

Industry - Security and Monitoring

Established - 1998

Location - North Metro Atlanta, GA

Business Purpose-

This security company offers complete security monitoring and installation for homes and businesses. Their goal is to provide trusted, effective security solutions that meet each client's needs, giving every customer peace of mind and safety.
THE CHALLENGE
The client approached Permission Marketing with a goal to improve their online presence, particularly within their local market.

Despite having a functional website, they were facing challenges in:

  • attracting the right kind of traffic,
  • competing with larger security companies in the region, and
  • converting site visits into leads and sales.
They needed a better digital plan to reach local customers and show up more in search engine results.

PERMISSION GRANTED
Permission Marketing was brought in to elevate the existing digital foundation of this security service and monitoring company.

We were given permission to focus on two primary areas: SEO optimization and conversion rate improvement.

The aim was to bring their digital presence to the next level, making it more streamlined and effective at capturing and converting local traffic.

KEY ACTIONS AND SOLUTIONS

SEO Optimization

  • Business Listing Updates: We improved their local business listings to make sure they showed up more in local searches.
  • Content Updates: We optimized the text and content on their website with specific keywords to attract the right traffic.
  • New Keyword-Focused Pages: We created pages focused on important keywords to capture more local SEO traffic.
  • Boosting Google Reviews: By increasing the number of positive Google reviews, we helped improve their credibility and search ranking.

Conversion Rate Optimization

  • Home Banner Changes: We redesigned the homepage banner with strategic video placements and strong calls to action.

  • Button and Color Tweaks: We adjusted button placements and colors to guide visitors better and encourage them to take action.

Local Presence Improvement

  • Targeted Local Keywords: We focused on local keywords to help them compete against bigger companies in the North Metro Atlanta area.

  • Refining the Strategy: We started with a broad approach, then fine-tuned it over time to attract the right local audience, bringing in higher-quality traffic that led to more leads and sales.

THE RESULTS
Through the strategic implementation of our SEO and conversion optimization services, the client saw significant improvements:

  • Increased Local Traffic: A notable rise in website visits from the target local audience, leading to more qualified leads.
  • Improved Sales and Lead Generation: The refined SEO approach and improved website usability resulted in higher conversion rates and, consequently, increased sales.
  • Enhanced Online Presence: The combination of positive Google reviews and targeted content helped the client stand out against competitors.
As the project progressed, the business reached a stabilized growth phase, allowing them to make strategic decisions about the pace of their expansion.

In fact, their business was growing too fast that they needed to slow down to maintain the pace they needed.

This flexibility in digital marketing allowed them to align their growth with broader business objectives, making it a sustainable success.

Want to Learn More?

We'd love to learn about you and how we can help your business thrive.
Contact us
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Email connect@permission.marketing.
To see more of our work, check out our work with restoration companies or property inspections companies.

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