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Supporting an Attorney's Run for Judgeship
The client, a respected attorney with aspirations for local office, needed a cohesive brand identity and compelling campaign materials.
Permission Marketing played a key role in sharpening his image and amplifying his message, helping him connect with his community on a deeper level.
The Client at a Glance
Business Purpose-
To provide legal services with a commitment to integrity, justice, and community service. The client’s identity is rooted in being a dedicated attorney who seeks to make a broader impact through public service.
THE CHALLENGE
The client was at a pivotal point in his career.
As an accomplished attorney, he sought to elevate his professional image while also running for a local judgeship.
The dual challenge was clear: he needed a refined brand that resonated with both his legal clients and potential voters.
Additionally, his campaign required marketing materials that communicated his values and vision effectively to the public.
The client’s goal was not just to win an election but to authentically represent his ideals to his community.
As an accomplished attorney, he sought to elevate his professional image while also running for a local judgeship.
The dual challenge was clear: he needed a refined brand that resonated with both his legal clients and potential voters.
Additionally, his campaign required marketing materials that communicated his values and vision effectively to the public.
The client’s goal was not just to win an election but to authentically represent his ideals to his community.
PERMISSION GRANTED
The client entrusted Permission Marketing with two critical tasks: first, to enhance his brand identity as a reputable attorney, and second, to develop engaging and impactful campaign content.
Our mission was to ensure that every piece of communication, whether a logo or a campaign video, authentically represented the client’s dedication to justice and his commitment to the people he aimed to serve.
The client gave us permission to craft a narrative that would resonate with voters and clients alike.
Our mission was to ensure that every piece of communication, whether a logo or a campaign video, authentically represented the client’s dedication to justice and his commitment to the people he aimed to serve.
The client gave us permission to craft a narrative that would resonate with voters and clients alike.
KEY ACTIONS AND SOLUTIONS
Branding Work
We began by refining the client’s brand, including a fresh logo and cohesive design elements that aligned with his professional image. This work was predicated on his real business needs—strengthening his market presence while maintaining the integrity that his legal practice is known for.
Campaign Support
We produced a mini-documentary that played a pivotal role in his campaign. This video featured interviews and stories from a family deeply affected by the incumbent’s decisions, contrasting it with the client’s vision for justice. Our video editing and storytelling not only highlighted the client’s qualifications but also his empathy and understanding of the community’s needs.
Strategic Messaging
Throughout the campaign, we focused on clear, direct communication that reflected the client’s honest, no-nonsense approach to law and public service. We made sure every piece of content was aligned with his purpose and helped voters see him as a relatable, trustworthy candidate.
THE RESULTS
By partnering with Permission Marketing, the client successfully tightened his brand image, making it resonate both in the courtroom and on the campaign trail.
The content we created, especially the mini-documentary, played a significant role in his successful campaign, effectively communicating his values and vision to the electorate.
The client’s journey towards a judgeship was bolstered by a brand that not only reflected his professional integrity but also his commitment to serving the greater good.
While our role may have been a part of a larger picture, it was crucial in helping the client present his best self to the community.
The content we created, especially the mini-documentary, played a significant role in his successful campaign, effectively communicating his values and vision to the electorate.
The client’s journey towards a judgeship was bolstered by a brand that not only reflected his professional integrity but also his commitment to serving the greater good.
While our role may have been a part of a larger picture, it was crucial in helping the client present his best self to the community.
Want to Learn More?
We'd love to learn about you and how we can help your business thrive.
Contact us
OR
Email connect@permission.marketing.
To see more of our work in the legal industry, check out our work with a Marietta attorney and a law firm.
Contact us
OR
Email connect@permission.marketing.
To see more of our work in the legal industry, check out our work with a Marietta attorney and a law firm.
