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Electrical Services Company
Unlocking Massive Growth Through Local SEO
Faced with tough local competition and technical challenges, this electrical services company partnered with Permission Marketing to revamp their local SEO and grow their business — leading to a 30-to-1 return on investment and overwhelming demand for their services.
The Client at a Glance
Industry - Electrical services (residential & commercial)
Location - Smyrna, GA
Business Purpose-
To provide top-notch electrical services to both residential and commercial clients with a commitment to safety, quality, and customer satisfaction.
THE CHALLENGE
The client, a local electrical service provider, faced significant competition in their region.
Their visibility in local search results was limited, affecting their lead generation and phone traffic.
Additionally, a technical bug in Google’s local search algorithm led to a sudden drop in their standing on the local map pack — a crucial source of local leads.
The client needed help overcoming local SEO limitations, gaining more reviews, and navigating technical challenges within the online landscape to grow their business and outshine competitors.
Their visibility in local search results was limited, affecting their lead generation and phone traffic.
Additionally, a technical bug in Google’s local search algorithm led to a sudden drop in their standing on the local map pack — a crucial source of local leads.
The client needed help overcoming local SEO limitations, gaining more reviews, and navigating technical challenges within the online landscape to grow their business and outshine competitors.
PERMISSION GRANTED
The client gave Permission Marketing the green light to dive deep into their local SEO strategy, with the goals of:
We worked with the client to break through competitive barriers and, as we like to say, “fly the plane” even during unexpected turbulence— like the sudden Google algorithm bug that disrupted local rankings.
- driving more traffic,
- increasing lead flow, and
- positioning the company as a leader in their area.
We worked with the client to break through competitive barriers and, as we like to say, “fly the plane” even during unexpected turbulence— like the sudden Google algorithm bug that disrupted local rankings.
KEY ACTIONS AND SOLUTIONS
Local SEO Overhaul
We revamped their local SEO, including managing their Google Business Profile and integrating software to encourage customer reviews. This helped bolster their online reputation and build trust with potential clients.
Problem-Solving Amidst a Google Bug
When a Google bug temporarily derailed their local search presence — knocking them off the local map pack — we worked tirelessly, communicating directly with Google and researching solutions. Despite the glitch, we managed to secure the client a top spot in the local search results, with their five-star rating shining against competitors who had zero reviews.
Review Management
We led a focused effort to increase the number of reviews the client received, boosting their local presence and credibility. Our team helped implement systems to streamline review requests from satisfied customers, particularly for their local service work.
Ongoing SEO Success
Once the Google issue was resolved, the client returned to a steady top-three position on the local map pack, which led to significant business growth.
THE RESULTS
The client’s partnership with Permission Marketing was a massive success, delivering a 30-to-1 return on investment.
The results were so overwhelming that the client asked us to slow down the lead generation as their phones were ringing off the hook — so much so that they were struggling to keep up with the demand.
This explosive growth led to the client landing larger commercial projects and dramatically expanding their service footprint.
The high volume of new leads, combined with our effective SEO and review strategies, positioned them as a leader in their area, even amidst heavy competition.
As the client scaled, we shifted into a maintenance phase, focusing on sustaining their top search positions while balancing the inflow of leads with their operational capacity.
It was a true win for both parties, showcasing the power of permission-based marketing and solidifying their long-term success.
The results were so overwhelming that the client asked us to slow down the lead generation as their phones were ringing off the hook — so much so that they were struggling to keep up with the demand.
This explosive growth led to the client landing larger commercial projects and dramatically expanding their service footprint.
The high volume of new leads, combined with our effective SEO and review strategies, positioned them as a leader in their area, even amidst heavy competition.
As the client scaled, we shifted into a maintenance phase, focusing on sustaining their top search positions while balancing the inflow of leads with their operational capacity.
It was a true win for both parties, showcasing the power of permission-based marketing and solidifying their long-term success.
Want to Learn More?
We'd love to learn about you.
To collaborate:
Contact Us OR
Email connect@permission.marketing.
To see more of our work, check out we supported an amazing artist and photographer.
To collaborate:
Contact Us OR
Email connect@permission.marketing.
To see more of our work, check out we supported an amazing artist and photographer.
