Get in Touch
Ecommerce businesses that deal with physical products face a unique set of challenges and opportunities when it comes to digital marketing.
SEO for businesses with physical products is all about making sure your items are easy to find and appealing online.
When you get the hang of SEO, you help your products stand out and get noticed by the right people.
It’s about drawing customers in naturally.
By focusing on what makes your products special, SEO can not only boost your online presence but also increase your sales.
Think of it as putting a spotlight on your products, making them the main attraction on the digital stage.
How Does SEO Differ for Physical Products Compared to Services?
The fundamental difference between SEO for physical products and services lies in the intent and behavior of consumers.
When people search for physical products, they are often closer to the point of purchase.
They look for specifications, availability, prices, and where they can buy the item—either online or in a physical store.
This contrasts with services, where the search may focus more on provider credibility, service packages, and customer reviews.
For example, consider a company selling handmade ceramic pots.
The SEO strategy would focus heavily on visual elements like high-quality images and video tutorials on how to use the pots, complemented by specific keywords like “handmade ceramic pots for indoor plants” or “buy ceramic cooking pots.”
This SEO approach helps the product appear in precise and relevant searches, guiding potential customers directly to the product they need.
What Are the Key SEO Strategies for Businesses Selling Physical Products?
To excel in SEO for physical products, your strategy should be multifaceted, focusing on both on-page and off-page elements:
Product-Specific Keywords
Conduct thorough research to determine the most relevant and high-volume keywords specific to your products.
These should include brand names, model numbers, and attributes like size, color, or function.
Optimized Product Descriptions
Create clear, compelling product descriptions that incorporate your target keywords.
These descriptions should not only be SEO-friendly but also informative and appealing to the customer.
Use of Structured Data
Implement structured data (like Schema.org) to help search engines understand the content of your product pages better, leading to richer, more attractive listings in search results.
Building Quality Backlinks
Obtain backlinks from reputable sites within your industry.
This not only improves your site’s authority but also drives direct traffic from those sites.
Mobile Optimization
Ensure that your website is fully responsive and mobile-friendly.
More consumers than ever are shopping and browsing on their smartphones, and a seamless mobile experience can significantly boost your SEO.
User Experience (UX)
Focus on creating a smooth, enjoyable user experience on your website.
Fast load times, easy navigation, and clear call-to-action (CTA) buttons will reduce bounce rates and improve rankings.
All of this can be quite overwhelming to manage, especially when you’re trying to focus on creating and improving your products.
This is where hiring SEO services can really make a difference.
They can handle all these details, so you can focus on what you do best — developing your products.
This way, you can ensure your products shine online while you keep your attention on making them the best they can be.
What Keywords Should I Use for SEO if I Sell Physical Products?
Choosing the right keywords is crucial for any SEO strategy but especially so for businesses selling physical products or even subscriptions.
You should consider the following types of keywords:
Product-specific keywords
These include precise product names and relevant attributes.
For example, “waterproof men’s hiking boots size 11”.
Category keywords
Broader terms that describe categories or groups of products, like “women’s outdoor clothing”.
Geo-specific keywords
If your business targets local customers or has a physical store, include location-based keywords like “buy bicycles in Austin”.
Long-tail keywords
These are more detailed and less competitive, often resulting in higher conversion rates.
For instance, “organic dog food for small breeds”.
Wrapping Up
SEO for businesses with physical products is about more than just getting traffic.
It’s about getting the right traffic that leads to sales.
By using specific SEO strategies like the right keywords, optimized product descriptions, and a user-friendly website, you can help your products stand out to potential customers.
Aim not only to top search rankings but also to create an online presence that is as inviting as your physical store.