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On page SEO (Search Engine Optimization) is crucial for making your site visible and connecting with the right people at the right time.
So what is the best way to do SEO for my website?
While you can tackle SEO yourself, working with a professional service like Permission Marketing often saves you time, energy, and ultimately money by allowing you to focus on your business while experts handle the technical details.
Still, if you’re ready to dive in on your own, here are five foundational steps to help you start strong.
1. Identify Your Target Keywords
Why it matters: Keywords are the backbone of SEO. These are the words and phrases your ideal clients are searching for.
Choosing the right ones helps bring your audience to your site.
How to get started:
- Use Keyword Tools: Tools like Google Keyword Planner, Ahrefs, or SEMrush show you popular search terms in your industry.
- Focus on Long-Tail Keywords: These specific phrases (e.g., “custom kitchen remodel in Austin”) often attract more targeted leads.
- Balance Volume and Competition: Aim for keywords with moderate search volume and manageable competition to increase your chances of ranking well.
Pro Tip: If this process feels overwhelming, working with an SEO service can give you access to high-level research tools and keyword strategies tailored to your business.
2. Optimize Your On-Page Content
Why it matters: Optimizing content on each page of your site makes it easier for search engines to understand what your business offers—and easier for your audience to find what they need.
How to get started:
- Use Keywords Naturally: Integrate your keywords into titles, headers, and the body text without overstuffing.
- Organize with Clear Headers: Use H1, H2, and H3 tags to structure your content, making it easy to read and understand.
- Write Engaging Meta Descriptions: Summarize each page with a compelling, concise description to improve click-through rates.
Pro Tip: SEO experts can ensure each page is optimized to be both search-engine-friendly and engaging for readers, maximizing your chances of converting visitors into clients.
3. Create Valuable, Share-Worthy Content
Why it matters: High-quality content that others want to share naturally earns backlinks (links from other sites to yours), boosting your site’s credibility and SEO.
How to get started:
- Publish Informative Guides and Articles: Content that answers common questions in your industry encourages people to share it.
- Engage with Visuals: Infographics, charts, and well-designed images are often shared more than text alone.
- Share on Social Media: Social shares can help generate more visibility for your content, bringing in more visitors and potential backlinks.
Pro Tip: Creating high-quality content takes time. Professional SEO services have content creators who can develop valuable assets for your site and drive traffic through strategic distribution.
4. Ensure Technical SEO and Accessibility
Why it matters: Technical SEO includes the behind-the-scenes factors that affect how search engines access your site. This step ensures that search engines can navigate your site smoothly and efficiently.
How to get started:
- Boost Page Speed: Compress images, limit plug-ins, and consider using a Content Delivery Network (CDN) for faster load times.
- Optimize for Mobile: With most people browsing on mobile devices, having a responsive, mobile-friendly site is crucial.
- Create a Sitemap: A sitemap helps search engines index all your pages correctly, making it easier to rank.
Pro Tip: An SEO service has the technical know-how to keep your site fast, mobile-friendly, and properly indexed without you having to navigate the complexities of technical SEO.
Monitor, Adjust, and Improve Your SEO
Why it matters: SEO is a long-term process that requires regular updates to stay effective. Tracking your SEO performance allows you to see what’s working and adjust where needed.
How to get started:
- Use Google Analytics and Search Console: These tools provide insights into your traffic sources, popular pages, and user behavior.
- Track Keyword Rankings: Use keyword tracking tools to see how your rankings improve over time.
- Watch Engagement Metrics: Metrics like bounce rate and time on page can indicate if users find your content valuable.
Pro Tip: SEO professionals constantly monitor on and off page metrics and make data-driven adjustments to keep your site on track, freeing you to focus on growing your business.
Why Hiring an SEO Service Might Be the Best Choice
If this list feels like a lot to take on, consider that partnering with an SEO service like Permission Marketing can save you time, energy, and effort.
With experts handling your SEO, you’ll benefit from advanced tools, customized strategies, and ongoing optimization that adapts to your goals.
The Bottom Line
SEO is both a science and an art — one that pays off over time with the right foundation.
Whether you decide to start yourself or bring in professionals, taking these steps will help your site attract visitors, improve rankings, and connect with your ideal audience.