Branding Collateral Company
Building a Strong Foundation
Every branding company also faces the challenge of establishing its own compelling brand identity. This one needed strategic guidance to position itself effectively in the marketplace. Permission Marketing partnered with the company to help them realize their vision and drive their initial growth.
The Client at a Glance

Headquarters - Marietta, GA

Industry - Branding Collateral (specializing in the construction industry)

Business Purpose-

The company’s mission is to help businesses express their identity through high-quality branded merchandise. Specializing in creating custom branded items like T-shirts, hats, and other physical collateral, the client serves various industries with a particular focus on construction.
THE CHALLENGE
The client was in the early stages of its journey, needing to establish a strong brand identity that resonated with its target market.

The company sought help with logo design, tagline creation, and brand positioning, along with technical support for their website and email systems.

The client needed a partner who could guide them through these foundational steps and help them lay a solid groundwork for growth.

PERMISSION GRANTED
The company gave Permission Marketing permission to take charge of their branding and web strategy.

Our role was to empower the client to tell their story through a compelling logo, a strategic brand tagline, and a website that captured their essence.

We were also entrusted with improving their email systems, to provide seamless communication as the business scaled.

By trusting us, the client allowed us to help them realize their potential and dream big from the outset.

KEY ACTIONS AND SOLUTIONS

Logo Design and Branding

We worked closely with the client to develop a logo that visually represented their mission and values.

Email Migration and Strategy

We assisted the company with their email migration, supporting the smooth transition to a system that could support their growing communication needs. This was essential for maintaining client relationships and seeing that business operations ran smoothly.

Web Development

We created a storytelling-focused static website that not only showcased the client’s offerings but also communicated their brand story in a compelling way. This site served as a digital foundation for their brand, helping them connect with clients more effectively.

Brand Strategy and Positioning

We provided strategic guidance on the client’s market positioning, helping them differentiate their offerings and articulate their value proposition to their target audience.
THE RESULTS
By partnering with Permission Marketing, the company successfully launched their brand with a strong, cohesive identity that resonated with their target market.

The branding work laid a solid foundation for their growth, and the website became a critical tool for storytelling and client engagement.

The smooth email migration further strengthened their operations, enabling the client to maintain consistent communication as they expanded.

We are honored to have had the opportunity to help this client navigate their early growth stages and set them on a path toward long-term success.

Want to Learn More?
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For more reviews, learn about our work with a property inspection company and a local attorney in Georgia.