Expanding Podcasts

From a Single Podcast to a Media Network
How Permission Marketing Empowered a New Influencer to Grow His Audience and Brand Recognition
THE CLIENT AT A GLANCE

Customer - Business owner
Headquater - Milton, GA
Industry - Media/Podcasting
Established - 2022
Employees - 1<
Location - Milton, Ga

Business Purpose-

The client is dedicated to providing media content that connects, inspires, and educates its audience. His vision is to grow from a single podcast into a comprehensive media company that reaches a broad audience with impactful stories and insights.
THE CHALLENGE
When he started podcasting, the client faced the challenge of limited time and resources to manage the many facets of podcast production and distribution. The goal was to grow the audience, create a recognized brand, and expand into a full-fledged media company. This required a partner who could handle the technical and strategic aspects of growth while allowing the founder, Michael Abernathy, to focus on content creation.
PERMISSION GRANTED
Permission Marketing was entrusted with a range of services to support the growth of this podcast. These included SEO, podcast hosting and development, story creation, branding, logo design, website creation and maintenance, social paid ads, and social media marketing. Our comprehensive approach enabled the influencer to focus on content while we managed the technical and strategic execution.
KEY ACTIONS AND SOLUTIONS

SEO and Content Marketing

Improved search engine visibility and increased organic traffic.

Podcast Development and Hosting

Made sure production was high-quality and podcast episodes were distributed widely.

Branding and Visual Identity

Developed a strong, recognizable brand identity, including logo design.

Website Creation and Integrity

Designed and maintained a website that effectively communicated podcast's brand and content.

Social Media Marketing and Paid Ads

Enhanced audience engagement and expanded reach through targeted campaigns.
The Dream and Purpose Behind THE am
The dream behind this podcast is to create a media platform that not only entertains but also educates and inspires its audience. The client envisioned a space where meaningful conversations could flourish, connecting people and sharing valuable insights. The purpose is to build a media company that makes a positive impact, providing content that resonates deeply with listeners and encourages personal growth and understanding. This vision drives every aspect of the podcast, from its humble beginnings as a single podcast to its expansion into a multifaceted media network.
THE RESULTS

The impact of our collaboration has been significant:

01 Increase in Audience and Engagement

Substantial growth in podcast listeners and social media followers.

02 Expanded Brand Recognition

Greater visibility and recognition within the podcasting and media community.

03 Consistent Content Production

Over 360 podcast episodes produced, demonstrating remarkable consistency and dedication.

04 Increased Opportunities for Collaboration

Hosts and guests from other podcasts reaching out, leading to valuable connections and collaborations.

QUOTES FROM THE CLIENT

"I believe that I would be wrong not to partner with Permission Marketing. Here are my thoughts behind this. It was an easy move because I have access to a great team I personally trust."
- Client

"PM has been amazing in building a personal brand for me. "
- Client
Want to Learn More?
We'd love to learn about you. To collaborate, email connect@permission.marketing or fill out the Contact Form. Want to see more of our work in Milton? Check out how we helped a Apparel Company
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