Family and Criminal Law Attorney
A Strategic Brand Transformation for a Leading Law Firm
From refining branding to executing a comprehensive rebranding strategy, Permission Marketing empowered this female Georgia attorney to evolve into a stronger, more recognizable brand.
The Client at a Glance

Headquarters - Milton, Georgia

Industry - Family Law and Criminal Law

Location - Milton, Georgia

Business Purpose-

This Georgia attorney was committed to providing professional legal services with unwavering dedication and expertise. The firm eventually rebranded to better reflect its growing reputation and expanded services, and we supported her in that process as well.
THE CHALLENGE
The Georgia attorney faced significant challenges in a competitive legal landscape.

As a female attorney in a male-dominated field, standing out required more than just legal acumen - it required strategic branding that could position her as a formidable advocate.

The firm needed a strong brand, a better website, and smart marketing to raise its profile and bring in more clients.

PERMISSION GRANTED
Permission Marketing stepped in to help the client improve its brand, focusing on making the firm more visible and trustworthy to potential clients.

This partnership involved:

  • Brand Development: We worked closely with the attorney to craft a brand that highlighted her strengths as a fierce advocate, capable of standing toe-to-toe with competitors in the industry.
  • Website Creation and Management: A new website was designed and maintained to serve as the cornerstone of the client’s online presence. The site effectively communicated the firm’s values and services, driving engagement and inquiries.
  • Strategic Marketing Guidance: Over the years, we guided the firm through various stages of growth, offering content creation, SEO improvements, and ongoing marketing strategies tailored to evolving needs.
As the business grew, so did the conversation about the firm’s future.

We worked hand-in-hand with the attorney during strategic discussions that ultimately led to the rebranding of the client - a decision that doubled down on the firm's commitment to excellence and its clients.

KEY ACTIONS AND SOLUTIONS

Comprehensive Brand Positioning

We positioned the client as a top-tier attorney, making sure her strengths and tenacity were front and center in all branding efforts.

Strategic SEO and Content Development

Regular SEO enhancements and content updates kept the client at the forefront of search results, attracting more organic traffic over time.

Web Management

The website not only provided essential information but also engaged visitors with a professional, user-friendly interface, helping convert leads into clients.

Guidance During Rebranding

Our collaborative strategy sessions played a crucial role in the successful rebranding. They were able to maintain a seamless transition that retained client trust while expanding the firm’s market reach.
THE RESULTS
By partnering with Permission Marketing, the client evolved into a thriving legal brand.


The strategic rebranding has been a resounding success, evidenced by:

  • Increased Client Engagement: The rebranding and continuous marketing efforts led to a significant increase in client inquiries and conversions.
  • Improved Market Position: The attorney is now recognized as a leading attorney, with her new brand reflecting a stronger, more assertive presence in the legal market.
  • Sustained Growth: The firm’s growth trajectory has been consistently upward, driven by the foundational work done on branding, online presence, and strategic marketing.
Want to Learn More?
We'd love to learn about you and how we can help your business thrive.
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Email connect@permission.marketing.
To see more of our work: Check out what we did with a branding company and a solo law practitioner.

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