Natural Wellness Company
Spreading the Message of Wellness
From a small-town wellness startup to a blossoming regional influencer,a health and wellness brand from Alabama partnered with Permission Marketing to expand its reach and impact as a voice in the wellness industry.
THE CLIENT AT A GLANCE

Customer - Natural Wellness Company

Headquaters - Scottsboro, AL
Industry - Health and Wellness

Established - 2019-2020

Location - Scottsboro, Alabama

Business Purpose-

This Natural Wellness Company is committed to providing holistic, non-traditional solutions for health and wellness. With roots in CBD products, the company has expanded into a diverse range of vitamins, supplements, and wellness offerings, aiming to help people live their best lives.
THE CHALLENGE
The client had two big challenges.

They needed to become well-known in their local area while also trying to compete in the tough national CBD market.

They had to get people to recognize their brand, improve their online presence. They also wanted to offer more than just CBD by expanding into other wellness products.

PERMISSION GRANTED
The client granted Permission Marketing the opportunity to help shape its brand from the ground up.

Starting with logo design and website creation, we laid the foundation for their e-commerce platform.

As the brand grew, so did our role - evolving into a strategic partnership where we guided their digital marketing, SEO, and social media efforts.

KEY ACTIONS AND SOLUTIONS

Brand Development and Digital Infrastructure:

  • We designed a distinctive logo and built a robust e-commerce website tailored to their needs.
  • Established systems for content creation and digital marketing, ensuring long-term scalability.

Local and Regional Marketing

  • Leveraged the client’s deep roots in Scottsboro to build a strong local presence.
  • Implemented a localized social media strategy, transforming ther client into a regional influencer.
  • Guided the team in producing high-quality, engaging content in-house, fostering community engagement and brand loyalty.

SEO and Broadened Wellness Focus

  • Launched a comprehensive SEO strategy, initially focused on CBD but pivoting towards broader wellness to capture a wider audience.
  • Shifted from a national SEO strategy to a targeted local and regional approach, driving both in-store and online sales.

Strategic Consulting and Continuous Support

  • Acted as a strategic partner, offering consulting on product design, technology integrations, and sales strategies.
  • Played a pivotal role in guiding the company’s expansion plans, including new store locations and broader regional outreach.
THE RESULTS
The client has seen remarkable growth, with consistent wins in local marketing translating into increased in-store traffic and breaking into online sales.

The company is now poised to expand its reach beyond Scottsboro, with plans to enter Huntsville and Chattanooga, before eventually scaling to a national level.

01 Increased Brand Presence

Enhanced social media presence has solidified the client’s status as a local influencer, driving significant engagement and new business.

02 Stronger Online Sales

The e-commerce platform is gaining traction, particularly as regional customers opt for online purchases.

03 Strategic Regional Expansion

The client is successfully expanding its footprint, with plans to extend its reach into larger markets.
Want to Learn More?

We'd love to learn about you.
To collaborate: Contact Us

OR
Email connect@permission.marketing.
To see more of our work, check out Textiles Company.

Lets Talk
Message