Shipbuilding Leader
A Multilingual, Multinational Digital Transformation
This shipbuilding and Maritime company is a global shipbuilding leader faced the challenge of creating a comprehensive, multilingual website to serve diverse audiences across the globe. Permission Marketing stepped in to help them transform their vision into a dynamic online presence that supports their vast operations.
THE CLIENT AT A GLANCE

Headquarters - Arlington, Virginia, USA

Industry - Shipbuilding and Maritime Systems

Employees - 1,000+ worldwide

Location - Global presence with offices and facilities in multiple countries

Business Purpose-

The client is dedicated to providing innovative and integrated solutions for the world’s most advanced maritime systems. With a deep history rooted in shipbuilding, they serve various sectors including defense, commercial, and offshore, focusing on delivering reliability, safety, and cutting-edge technology.
THE CHALLENGE
The client needed a reliable, multilingual website that could handle the complexity of their global operations.

The site had to serve multiple audiences, including potential clients, employees, and industry partners, while showcasing the company’s wide range of services, rich history, and numerous acquisitions.

They required a platform that not only communicated their brand effectively across different languages and regions but also integrated advanced tracking systems to generate actionable leads for their sales teams.

PERMISSION GRANTED
Permission Marketing was given the challenge of turning the company's vision into reality. We were granted permission to:

  • Develop a comprehensive, multilingual website with custom elements to align with client's branding across different languages.
  • Implement systems to better understand and track their diverse audiences, enabling more targeted and effective marketing efforts.
  • Integrate content management and training systems to empower the client’s team to keep the website content fresh and engaging.
KEY ACTIONS AND SOLUTIONS
To address the client's needs, Permission Marketing:

Built a Multilingual Platform

We developed a website that supported multiple languages, including custom Asian fonts to maintain brand consistency across regions.

Created Custom Web Elements

We designed and implemented various web elements that allowed the company to tell their unique story, including an interactive company timeline highlighting key acquisitions and milestones.

Enhanced Audience Tracking

We integrated advanced tracking systems to provide real-time data on site engagement, giving the sales team actionable insights and helping them follow up with leads more efficiently.

Training and Empowerment

We trained the client’s team to manage and update their website content, ensuring the platform could evolve as their business needs grew.
THE RESULTS
The launch of the client’s new website was a resounding success.
By giving Permission Marketing permission to lead this transformation, the company now has a digital platform that effectively communicates their brand’s value to a global audience, supports their sales efforts with real-time data, and showcases their rich history and capabilities in a compelling way.

The website not only meets the company’s current needs but is scalable to support future growth and technological advancements.

Highlights:

  • Successful deployment of a multilingual, multinational website.
  • Improved audience tracking leading to quicker, more effective sales follow-ups.
  • A platform that integrates the client’s extensive history with modern web technologies.
Want to Learn More?

We’d love to learn about your business and explore how we can help you achieve your goals.
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