Expanding THE am
Podcast
From a Single Podcast to a Media Network
How Permission Marketing Empowered THE am to Grow its Audience and Brand Recognition
YOUR LAW FIRM AT A GLANCE

Customer - Michael Abernathy
Company - Your Law Firm
Headquater - Milton, GA
Industry - Media/Podcasting
Established - 2022
Employees - 1<
Location - Milton, Ga

Website -
https://abernathy.media/

Business Purpose-

THE am is dedicated to providing media content that connects, inspires, and educates its audience. The vision is to grow from a single podcast into a comprehensive media company that reaches a broad audience with impactful stories and insights.
THE CHALLENGE
THE am, initially a single podcast, faced the challenge of limited time and resources to manage the many facets of podcast production and distribution.
The goal was to grow the audience, create recognized brand, and expand into a full-fledged media company.
This required a partner who could handle the technical and strategic aspects of growth while allowing the founder, Michael Abernathy, to focus on content creation.
PERMISSION GRANTED
Permission Marketing was entrusted with a range of services to support THE am’s growth.
These included SEO, podcast hosting and development, story creation, branding, logo design, website creation and maintenance, social paid ads, and social media marketing.
Our comprehensive approach enabled THE am to focus on content while we managed the technical and strategic execution.
KEY ACTIONS AND SOLUTIONS

SEO and Content Marketing

Improved search engine visibility and increased organic traffic.

Podcast Development and Hosting

Developed a content strategy that increased organic traffic and engagement.Made sure production was high-quality and podcast episodes were distributed widely.

Branding and Visual Identity

Developed a strong, recognizable brand identity, including logo design.

Website Creation and Integrity

Designed and maintained a website that effectively communicated THE am's brand and content.

Social Media Marketing and Paid Ads

Enhanced audience engagement and expanded reach through targeted campaigns.
The Dream and Purpose Behind THE am
The dream behind THE am is to create a media platform that not only entertains but also educates and inspires its audience. Michael Abernathy envisioned a space where meaningful conversations could flourish, connecting people and sharing valuable insights. The purpose is to build a media company that makes a positive impact, providing content that resonates deeply with listeners and encourages personal growth and understanding. This vision drives every aspect of THE am's evolution, from its humble beginnings as a single podcast to its expansion into a multifaceted media network.
THE RESULTS

The impact of our collaboration has been significant:

01 Increase in Audience and Engagement

Substantial growth in podcast listeners and social media followers.

02 Expanded Brand Recognition

Greater visibility and recognition within the podcasting and media community.

03 Consistent Content Production

Over 360 podcast episodes produced, demonstrating remarkable consistency and dedication.

04 Increased Opportunities for Collaboration

Hosts and guests from other podcasts reaching out, leading to valuable connections and collaborations.

QUOTES FROM THE CLIENT

So, you probably already know this, but I am one of the founders of Permission Marketing. Some of you reading have probably thought something along the lines of, "It's his own company, why wouldn't he use them?" The truth is, it is my company, and call me crazy, but I believe that I would be wrong not to partner with Permission Marketing. Here are my thoughts behind this. First, it was an easy move because I have access to a great team I personally trust. Second, I deeply believe in what we do, how we do it, and the people who are behind the work. So PM has been amazing in building a personal brand for me.
- Michael Abernathy
Want to Learn More?
We'd love to learn about you. To collaborate, email connect@permission.marketing or fill out the Contact Form. Want to Read More Reviews from Milton? Check out how we helped Kira Abarnathy with Your Law Firm.
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