How to Research Keywords on Google

If you’ve been wondering how to research keywords on Google, you’re in the right place.

You can use Google PPA, Google trends and Autosuggest toget seed keywords.

You need to have a keyword research strategy that involves using Google Keyword Planner, Local SEO, and tracking metrics.

This guide breaks it down step by step, helping you discover keywords that serve your business goals and connect with your audience.

What Is Google Keyword Planner, and Why Should You Use It?

Google Keyword Planner is a free tool that helps you discover what people are searching for online.

It offers insights into search terms, showing how often they’re used and how competitive they are.

Whether you’re creating blog posts, videos, or ads, it helps you align your message with what your audience needs.

Why It Matters

Using Keyword Planner, you’ll uncover the phrases and questions your audience is searching for, making it easier to create content that resonates.

How Do You Access Google Keyword Planner?

Getting started is simple.

Create or log in to a Google Ads account, and under “Tools & Settings,” you’ll find the Keyword Planner.

This is your starting point for gathering insights.

How to Discover New Keywords

Use the “Discover New Keywords” Feature

With this tool, you can type in a word, topic, or competitor’s website, and Google will generate a list of related keywords.

Example:

Imagine you run a local bookstore. Typing in “best books for teens” might lead to suggestions like “YA novels” or “local author events,” giving you ideas tailored to your readers.

Filter and Refine Your List

Narrow your results based on location, search volume, and language.

This step is especially important for local keyword research, helping you focus on terms specific to your community.

What to Look For in Keyword Metrics

Google Keyword Planner provides key data to guide your strategy:

• Search Volume: How many people search for a term.
• Competition: How many others are targeting the same keyword.
• Cost Per Click (CPC): Helpful if you’re planning to run ads.

Tip for Content Marketing

Look for keywords with steady search volume and low competition.

For instance, phrases like “keto diet for diabetics” might be easier to rank for while still connecting with your audience.

Using Keywords for Local SEO

If your business relies on local customers, focusing on location-based keywords is key.

Adding terms like your city or neighborhood to broader phrases makes your content more relevant.

Example:

“Family-owned pizza in Austin” is more targeted than “best pizza near me.”

How to Apply This:

• Use Google’s location filter in the Keyword Planner.
• Include local terms in your blog titles, meta descriptions, and headers.

This approach creates content that speaks directly to your local audience, driving engagement where it matters most.

Why Keyword Research Matters for Content Marketing

Keyword research for content marketing isn’t just a technical task – it’s a way to learn what your audience needs.

By aligning your content with the words they use, you’re not just writing; you’re solving problems and building trust.

Every blog post, ad, or product page becomes part of a conversation your audience is eager to have.

That’s how you create content with impact.

Final Thoughts

Keyword research on Google is the first step in creating content that serves both your audience and your goals.

With tools like Google Keyword Planner, you can uncover the right words to drive meaningful connections and results.

At Permission Marketing, we’ve are all about aligning strategies with purpose and people.

If you’re ready to take the next steps, let’s continue the conversation.