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Knowing how to do keyword research for PPC bring growth and results, while poor choices lead to wasted effort.
PPC keyword research, part of keyword research and strategy, means identifying the terms your audience searches for and using them to connect with their needs through targeted ads.
This process helps e-commerce businesses and others make informed decisions to reach their audience effectively.
What Are the First Steps to Take Before Starting PPC Keyword Research?
Set Clear Goals
Think about your destination before starting your journey.
Are you aiming to drive more website traffic, boost sales, or attract leads?
For e-commerce, keyword research often focuses on finding buyers ready to purchase.
Know Your Customers
Picture your ideal customer and ask what questions they might type into a search bar.
For example, a store selling handmade blankets might think of keywords like “soft throw blankets” or “cozy gifts for winter.”
These reflect both interest and intent, setting you up for success.
How Can You Brainstorm and Expand Your PPC Keywords?
Use Research Tools to Spark Ideas
Tools like Google Ads Keyword Planner or Semrush are your GPS for finding valuable keywords.
For keyword research for AdWords, these tools highlight search volumes, competition, and costs, so you can choose the terms that align with your goals.
Think Beyond the Basics
Get creative with synonyms or long-tail phrases.
If you sell fitness equipment, consider variations like “compact treadmills for apartments” or “home gym ideas for small spaces.”
These keywords capture specific customer needs and narrow the competition.
Why Does Intent Matter in PPC Keyword Research?
The intent behind a search reveals what the user wants.
For example, someone searching “buy organic skincare products” likely wants to purchase, while “how to make organic skincare” suggests curiosity or DIY interest.
Focus on high-intent keywords that match your business objectives.
This approach is especially relevant in keyword research for e-commerce, where targeting buyers can drive immediate results.
How Should You Organize and Use Keywords in Campaigns?
Group Keywords for Better Focus
Organize keywords by themes or products.
For instance, if you sell electronics, group terms like “budget laptops” or “gaming monitors” into separate ad groups.
This helps your ads reach the right audience with relevant messages.
Keep Monitoring and Adapting
Keyword research is an ongoing process, not a one-time task.
Track performance, refine your bids, and adjust based on what’s working.
For example, if “cheap fitness trackers” isn’t converting, test other variations or update your ad copy to match user intent.
Final Thoughts
Keyword research for PPC is the foundation of effective advertising.
By starting with clear goals, understanding your customers, and continuously refining your approach, you create a campaign that speaks to the right people at the right time.
Whether you’re targeting e-commerce buyers or optimizing AdWords campaigns, this thoughtful process guides your way.
This mirrors how we approach creating custom marketing roadmaps for our clients – listening, discovering, and aligning strategies with real business needs.
Keyword research, like any great plan, leads to meaningful results when done with purpose.