How to Do Local Keyword Research

December 30, 2024
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Need some help learning how to do local keyword research?

Using keyword research tools like Ahrefs or SEMrush, you can use local seed keywords to find local searches, example, “best yoga studio near me.”

By focusing on these keywords, you can optimize your content to appear in local search results and create meaningful connections.

Using targeted, implicit or explicit local keywords will help Google users narrow down your company or service into an area that are close to them.

Let’s dive into how to do local keyword research, explore tips for keyword research and strategy, as well as, finding local search terms on Google and YouTube.

What’s the Difference Between Implicit and Explicit Local Keywords?

Implicit Keywords: The Hidden Location Clues

When someone types “pizza delivery,” search engines assume they want a nearby option based on their location.

These implicit keywords rely on user proximity and are important for showing up in local searches.

Explicit Keywords: Named and Targeted

Explicit keywords add a location to the search, such as “pizza delivery in Boston.”

They leave no doubt about where the searcher wants to find results.

Why Balancing Both Matters

By targeting both implicit and explicit keywords, you can cover a broader audience – from people casually browsing to those actively searching with local intent.

How to Map Local Keywords to Your Content

Mapping keywords is like building a marketing roadmap: each keyword leads to a specific destination.

Here’s how you can map yours effectively:

  1. Start with Discovery: List your core services and locations. For example, if you’re a photographer in Atlanta, start with “wedding photographer Atlanta” or “family photos Atlanta.”
  2. Assign Keywords to Pages: Match specific keywords to your web pages. Blog posts might target broader terms like “how to plan a wedding shoot,” while your services page focuses on “wedding photographer in Atlanta.”
  3. Optimize Content: Use these keywords naturally in headers, body text, and metadata.

Pro Tip: Use Google to Expand Your Keyword List

Tools like Google’s autocomplete and “People also ask” sections are treasure troves for discovering relevant search terms.

Try typing in your service and area to see what people are asking.

How Can You Analyze Competitors’ Local Keywords?

Competitor analysis isn’t about copying – it’s about learning.

Start by using tools like SEMrush or Ahrefs to uncover which keywords your competitors rank for in your area.

The Discovery in Action

During a custom marketing roadmap session, we often notice hidden opportunities that competitors might overlook.

For instance, while one gym might target “gym in Chicago,” another thrives by focusing on “affordable fitness classes Chicago.”

This insight can help you refine your strategy to capture untapped audiences.

Can Local Keyword Research Help with YouTube?

Absolutely.

Local keyword research isn’t just for Google; you also need to know how to do local keyword research for YouTube.

People often search for location-based how-to videos, such as “how to find the best tacos in Austin.”

Steps for YouTube Local Optimization

  • Use local keywords in your video titles, tags, and descriptions.
  • Incorporate location-specific phrases in your video scripts.
  • Create videos that directly address local needs or questions.

Wrapping Up

Local keyword research is more than a checklist; it’s a way to build bridges between your business and the people searching for it.

By focusing on both implicit and explicit keywords, mapping them to your content, and applying these insights to platforms like Google and YouTube, you can create a strategy that connects your work with its purpose.

In our custom approach, we emphasize these tailored strategies because they work – whether it’s helping a bakery attract more walk-ins or a yoga studio fill their evening classes.

Your local search strategy starts today.

Start small, think big, and let your business become a local favorite.


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