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How do you do keyword research for Adwords?
You basically use Google Ads’ keyword planner, find a place to start, and test and refine as you go.
Adwords – the old-school name for Google Ads – is a marketing strategy that can be implemented along with your keyword research and content strategy.
This foundational step in PPC (pay-per-click) advertising ensures your ads reach the right people, helping you connect with customers while managing your budget effectively.
How Does Google Ads’ Keyword Planner Help You Map Success?
Google Ads’ Keyword Planner acts like your personal GPS for ad campaigns.
It’s designed to help you uncover high-impact keywords by analyzing search trends, estimated costs, and search volume.
Whether you’re just starting or fine-tuning a campaign, this tool simplifies the process.
Getting Started with Keyword Planner
To use the tool, log into Google Ads and access Keyword Planner.
Add a few ideas relevant to your business, and it will generate suggestions that match your audience’s intent.
For instance, if you sell hiking gear, searching “best hiking boots” might lead to other relevant terms like “waterproof boots” or “hiking shoes for beginners.”
Organize these keywords into themes to guide your campaign structure.
What Are Negative Keywords, and Why Should You Care?
Negative keywords are like the “do not enter” signs of PPC campaigns.
They stop your ads from showing up in searches that don’t align with your goals.
For example, if you sell premium products, adding “cheap” or “discount” to your negative keyword list ensures you’re only paying for clicks from serious buyers.
Tips for Finding Negative Keywords
Use tools like search term reports in Google Ads to see what’s triggering your ads.
If a search term consistently generates clicks but doesn’t convert, it may belong on your negative keyword list.
Think of it as cutting the weeds so your garden (campaign) can thrive.
How to Do Keyword Research for PPC Campaigns
Unlike SEO, PPC keyword research requires a sharper focus on balancing cost and competition.
While SEO might prioritize long-tail keywords, PPC leans on highly targeted, high-intent keywords to maximize ad performance.
Beyond AdWords: Exploring Amazon Keyword Research
Do you know that Amazon keyword research is a thing?
Yes, it is.
If your business operates on Amazon, tools like Helium 10 and Jungle Scout can help you identify keywords specific to the platform.
Think of AdWords as casting a wide net and Amazon tools as precision fishing – they both work but require different techniques.
Discovery Drives Results
At Permission Marketing, we see keyword research as more than just a technical task.
It’s a discovery process that aligns your goals with the needs of your audience.
Like creating a custom marketing roadmap, this process helps you understand how your audience thinks, searches, and decides.
Moving Forward
Keyword research for AdWords – aka Google Ads – isn’t a one-and-done deal. It’s an evolving strategy.
From tools like Google Ads Keyword Planner to refining negative keywords, every step of the process aligns with your purpose: connecting with the right audience while supporting your greater good.
When in doubt, focus on learning and adjusting. It’s all part of the journey, and the road to PPC success starts with discovery.