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The Moz Local SEO Guide breaks down the steps to improve your online visibility, making it easier for people to find you.
Local SEO helps businesses connect with customers nearby.
By managing listings, reviews, and local search rankings, Moz Local simplifies the process – especially for businesses like home remodelers and pavers.
What Are the Core Steps to Effective Local SEO?
Local SEO might sound like a big project, but it’s all about taking small, consistent actions to show up in the right places online.
Here are the steps:
Keep Business Listings Accurate Everywhere
Think of your business info – name, address, phone number (NAP) – as a lighthouse.
It guides search engines and customers to your door.
With Moz Local, you can sync these details across dozens of directories, so there’s no confusion.
Optimize Your Google Business Profile
Your Google Business Profile is your online storefront.
For a contractor, this could mean sharing photos of completed kitchen remodels or patio projects, updating your hours, and posting about promotions.
The more you share, the more customers trust you.
Collect Customer Reviews
Reviews are like digital word-of-mouth.
Positive reviews help people feel confident in hiring you, while a few negative reviews (handled well) show you’re human.
Moz Local lets you track reviews from multiple platforms and respond quickly.
How Does Moz Local Help Home Remodelers?
Moz Local works behind the scenes to make local SEO easier.
Imagine you’re a paving contractor. Your directory listings might be outdated, or maybe you’ve struggled to keep track of reviews.
Moz Local fixes these problems in one place, so you can focus on projects instead of playing catch-up online.
Example: A Local Contractor’s Story
Take a remodeler who works on custom bathrooms.
By using Moz Local, they cleaned up their online listings and encouraged past clients to leave reviews.
Within months, they started showing up higher in local searches for “local SEO for pavers” and received more inquiries from nearby homeowners.
Why Do Reviews Matter So Much for Local SEO?
Reviews are more than stars – they’re trust builders.
Google considers reviews when ranking local businesses, so the more positive feedback you earn, the better.
Negative reviews?
Treat them like a chance to show professionalism.
Simple Ways to Get Reviews
- Ask right after finishing a project when clients are happiest.
- Add a review link to your email signature.
- Respond to every review (yes, every one) to show you care.
Moving Forward
Local SEO doesn’t have to be complicated.
Tools like Moz Local make it easy for businesses, including remodelers and pavers, to clean up listings, collect reviews, and build trust online.
Every small improvement adds up over time, creating a solid foundation for future growth.
Whether you’re remodeling kitchens or paving driveways, local SEO connects you with the neighbors who need your services most.