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What commercial real estate investor doesn’t use the internet?
If you want to make your website show up higher in search results, you’ll need some good SEO for commercial real estate agents.
When we do SEO for property based businesses, it’s for the purpose of growing your brand and your business so you can reach your goals.
By optimizing your commercial real estate website, we make it easier for clients to find you when they search online.
How Can Commercial Real Estate Agents Optimize Their Website’s SEO?
There are some basic things you can pay attention to, or hire an agency to do for you?
These are basic SEO practices that you can apply to real estate and any other industry.
Do Keyword Research
First, find out what words people use to search for commercial real estate services.
Use these words naturally in your content, especially in headings and the first paragraph.
There are a lot of keyword research tools you can use to help you do this.
We have several tools in our arsenal that we implement for your clients.
Make Your Website Fast and Mobile-Friendly
Make sure your website loads quickly and works well on mobile phones.
Search engines like fast websites that are easy to use on all devices.
Compress your images and keep your site clean and simple.
Create High-Quality Content
Create helpful and interesting content for your audience.
Share success stories and client testimonials.
Give advice on commercial real estate deals and market trends.
Use Multimedia Elements
Add high-quality pictures, videos, and virtual tours to keep visitors interested.
Make sure all content is original and valuable to avoid penalties for duplicate content.
Link to Other Pages
Guide visitors by linking to other pages on your site.
Get links from other trusted sites to improve your SEO.
Write guest posts for commercial real estate blogs and join local business directories to get high-quality backlinks.
What are Some Effective Content Strategies for Commercial Real Estate SEO?
Content has become a foundational part of SEO.
You can’t ignore it if you want to see success.
Here’s what you’ll need to do:
Write Blog Posts
Write blog posts that answer common questions and concerns of your target audience.
Topics could include market analysis, investment advice, and property management tips.
Create Detailed Property Listings
Each property listing should be detailed and optimized with relevant keywords.
Include high-quality images, virtual tours, and comprehensive descriptions to attract potential clients.
Share Case Studies and Success Stories
Highlight successful transactions and projects to build credibility and trust with your audience.
Case studies can show your expertise and the value you provide to clients.
Make Informative Videos
Create videos that showcase properties, explain market trends, and provide insights into the commercial real estate process.
Videos are highly engaging and can help attract and retain visitors on your site.
Use Infographics and Data Visualizations
Visual content like infographics can simplify complex information and make it easier to understand.
Use data visualizations to present market trends and analysis in an engaging way.
What are the Best Keywords for Commercial Real Estate SEO?
Use Market-Specific Keywords
Examples include “commercial properties for sale in [your city],” “commercial real estate agents near me,” and “office spaces for lease in [your city].”
Target Long-Tail Keywords
Longer, specific keywords like “affordable office spaces in [your city]” or “luxury commercial properties in [your city]” can attract specific clients.
These keywords help reach people who know exactly what they want.
Focus on Property Types and Services
Use keywords related to the types of properties you deal with and the services you offer.
For example, if you specialize in retail spaces, use keywords like “retail spaces for lease in [your city].”
If you focus on office buildings, use “office buildings for sale in [your city].”
Make sure to also cover keywords related to malls, other commercial properties, and even residential real estate, if you want to go there.
Include Keywords About the Real Estate Process
People often search for guidance on the buying and leasing process.
Keywords like “how to lease commercial property in [your city]” or “best commercial real estate agent in [your city]” can attract clients looking for expertise.
Use Keyword Tools
We’re talking about it again because it can make a really big difference.
Tools like Google Keyword Planner or Ahrefs can help you find popular keywords.
Look for keywords with high search volume but low competition.
These are easier to rank for and can drive more traffic to your site.
Moving Forward
Nearly every commercial real estate investor relies on the internet.
To make your website stand out and attract more clients, effective SEO for commercial real estate agents is essential.
By optimizing your website, you make it easier for clients to find you when they search online.
This not only helps grow your brand but also boosts your business to achieve your goals.
If you need help, let us know and we can take a look at whether partnering with our SEO agency can help you get where you can to go.