SEO for Escape Rooms

July 19, 2024
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Are you wondering, “Can you even do SEO for escape rooms?”


Yes, we can do SEO for anybody with a website (or build a website if you don’t have one).


We also specialize in making your entertainment company more visible online with effective SEO for escape rooms strategies.


You know how people find escape rooms?


Google.


This is why your ranking matters.


In this post, we will show you simple ways to improve your escape room’s SEO ranking.


By the end, you will know what kinds of keywords to use and how often to write blog posts to stay ahead of your competition.

 
How can I improve my escape room’s local SEO ranking? 

To make your escape room more visible online, start by claiming and optimizing your Google My Business listing.


Make sure all the information, like your address, phone number, and business hours, is correct.


Add nice photos of your escape rooms and ask happy customers to leave good reviews.


Next, get your business listed in local directories.


Make sure your information is the same everywhere.


This helps search engines know that your business is real.


Don’t forget about on-page SEO.


Use local keywords naturally on your website.


For example, use phrases like “escape room in [your city]”.


This will help your site show up higher in local search results, bringing more people to your business.

 
What keywords should I target for my escape room SEO? 

Finding the right keywords is very important.


For escape rooms, use a mix of broad and specific keywords.


Broad keywords bring in more people, while specific ones bring in the right people.


Start with broad keywords like “escape room,” “escape games,” and “puzzle rooms.”


These are popular but competitive.


To stand out, use long-tail keywords like “family-friendly escape room in [your city]” or “best escape room for team building.”


Also, think about seasonal keywords.


For example, use “Halloween escape room” or “Christmas escape room adventure” to attract people during those times.


Tools like Ahrefs or Google Keyword Planner can help you find the best keywords for your escape room business.

 
How often should I blog about escape rooms? 

Blogging is a great way to keep your website fresh and interesting.


For an escape room business, writing a blog post once a week is a good idea.


If you’re on your own, you might want to start here.


To really see results, though, a lot of websites post more often – up to twice a day even.


This keeps new content coming without being too much work.


Each blog post should be helpful to your readers.


You can write about what happens behind the scenes in your escape rooms, give tips for first-time players, or compare escape rooms to other fun activities like mini golf businesses and films.


These posts not only attract new visitors but also keep returning customers interested.


Make sure to use relevant keywords in your blog posts.


Each post should focus on one keyword or phrase, and use it naturally throughout the content.


This may help your posts rank higher in search results.

 
Moving Forward 

Having a good SEO strategy is key to the success of your escape room business.


By focusing on local SEO, using the right keywords, and blogging regularly, you can make your business more visible online and attract more customers.


Use local keywords and keep your audience engaged with helpful blog content.


These tips, if done well, should help your entertainment company stand out.


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