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Considering hiring a tech SEO agency?
A tech SEO agency can help you with technical SEO that involves improving the structure and behind-the-scenes elements of your site to boost visibility and performance.
Whether it’s fixing site speed, solving crawling problems, or ensuring your site is mobile-friendly, a tech SEO agency provides the expertise to tackle these challenges head-on.
What Does a Tech SEO Agency Do?
A tech SEO agency focuses on the technical side of search engine optimization, going beyond what you might do with on-page SEO.
While on-page SEO involves tweaking your content and keywords, technical SEO digs into the nuts and bolts of your website.
It covers everything from how quickly your site loads to making sure search engines can easily crawl and index your pages.
When you work with a tech SEO agency, they’ll run detailed audits to find and fix issues that might be keeping your site from ranking higher in search results.
When Should You Call in a Technical SEO Expert?
Running a large or complex website, like an online store or a site with lots of content?
That’s when you might need a technical SEO expert.
These pros handle advanced challenges like fixing complex redirects, optimizing sites heavy on JavaScript, or managing SEO for international sites.
Think of them as the mechanics who keep your website’s engine running smoothly.
When Should You Hire a Technical SEO Expert?
Not all businesses are required to hire a technical SEO expert.
An SEO expert is a big help but can be very expensive and can cost you more than $80,000 a year.
That said, here are a few red flags that you may need to consult an SEO expert:
- If your website is not ranking
- If you can’t figure out why your website is slow
- If you can’t figure out how to make your website mobile-friendly
- If your website has technical errors you can’t fix
What Characteristics of a Technical SEO Expert Should You Look For?
Your business needs an expert who is adept in using SEO tools like Ahrefs, Screaming Frog, and Google Analytics, to name a few.
You need someone technical enough to troubleshoot 404 errors, create 301 redirects, and website speed optimizations.
An experienced expert should know HTML, CSS, JS, and more.
Key Areas to Focus on in a Technical SEO Audit
A technical SEO audit is like a health check-up for your website.
Here are some key areas a tech SEO agency might zero in on:
Site Speed and Mobile Performance
Users won’t wait around for a slow website, especially on their phones.
Even a small delay in load time can cause visitors to leave and look elsewhere.
A tech SEO agency uses special tools to check your site’s speed and how well it performs on mobile devices, finding ways to make it quicker and easier to use.
Structured Data and Schema Markup
Structured data is a way to help search engines understand your website better.
By using something called schema markup, a tech SEO agency can make your content easier to find and display in search results.
This might mean your site shows up with rich snippets, which can attract more clicks and traffic.
How Does a Technical SEO Tool Help?
There are technical SEO tools that can dig into the details of your site, finding issues like broken links, crawl errors, and problems with your site’s structure.
By using these tools, a tech SEO agency can quickly diagnose and fix problems, keeping your site running smoothly and ranking well in search results.
Some popular tools include Google Search Console and Screaming Frog.
On-Page SEO vs Technical SEO: What’s the Difference?
Both on-page and technical SEO are about making your site better, but they focus on different areas.
On-page SEO is all about your content, making sure your titles, descriptions, and keywords are just right.
Technical SEO, on the other hand, looks at how your site works behind the scenes – things like speed, security, and how easy it is for search engines to crawl your site.
While both are important, technical SEO often requires a more specialized approach.
Wrapping Up
Working with a tech SEO agency can be a turning point for your website.
By tackling the technical challenges that affect how search engines see your site, you set the stage for better rankings and long-term growth.
Whether it’s through a detailed technical audit, implementing structured data, or speeding up your site, a tech SEO agency helps your website soar to new heights in search results.