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A technical SEO specialist is like the architect of your website.
They will make sure every element behind the scenes works smoothly so that your site ranks well on search engines and provides a seamless experience for visitors.
By focusing on technical aspects – like making your site faster, easier to navigate on mobile, and free of errors – a technical SEO specialist helps your website get noticed and perform better in search results.
What Are the Primary Responsibilities of a Technical SEO Specialist?
Improving Website Speed and Performance
Website speed is super important, in order to reduce bounce rates.
A technical SEO specialist works on optimizing things like image sizes, server requests, and caching to make sure your website loads quickly, keeping your visitors happy and engaged.
Mobile-Friendliness
More people use their phones to browse the web than ever before.
A technical SEO specialist makes sure your website looks great and works well on any device, from smartphones to tablets.
This not only makes it easier for users to find what they need but also helps your site rank higher on search engines.
Fixing Technical Errors
Broken links, missing meta tags, and slow load times are all issues that can hurt your website’s performance.
A technical SEO specialist regularly checks for and fixes these kinds of problems, making it a priority that your website runs smoothly and efficiently.
Securing the Website
Website security is more important than ever.
A specialist will implement security measures like HTTPS protocols and strong passwords to protect your site and its users from potential threats.
When Should You Hire a Technical SEO Specialist?
Hiring a technical SEO specialist can be a game-changer for your business, especially if you’re facing issues like poor search engine rankings or frequent technical problems.
If your website isn’t performing as well as it should, or if you’re looking to expand your online presence, it might be time to bring in a specialist.
This specialist should incorporate technical SEO best practices in your growth strategy.
What Skills Are Essential for a Technical SEO Specialist?
Proficiency in SEO Tools
This specialist needs to be skilled in using tools like Google Analytics and Ahrefs to analyze your website’s performance and identify areas for improvement.
Strong Understanding of Website Architecture
Understanding the building blocks of your website – such as HTML, CSS, and JavaScript – allows a specialist to make necessary backend adjustments that improve both user experience and search engine rankings.
Problem-Solving Abilities
Technical SEO often involves solving unexpected problems, like a sudden drop in rankings or new algorithm updates.
A specialist needs to be quick on their feet to find solutions that keep your website performing at its best.
How Does Technical SEO Differ from On-Page and Off-Page SEO?
While on-page SEO focuses on the content you see, and off-page SEO is about building links from other sites, technical SEO is all about what’s under the hood.
It’s like the engine of a car: without it, nothing else works.
A technical SEO specialist makes sure your website’s structure is solid so that search engines can easily crawl and index it.
Moving Forward
Technical SEO is a key part of your overall SEO strategy, making sure that your website meets both user and search engine expectations.
As you look to improve your online presence, consider how a technical SEO specialist can fit into your custom marketing roadmap.
By focusing on the technical side, you can lay the groundwork for better rankings, more traffic, and a stronger online presence.